Brand

Approved raster system

The current baseline is the PNG brand system derived directly from the approved hero concept. This is the geometry the public site should follow until a clean final vector redraw exists.

Primary lockup

RPT dark lockup
RPT light lockup

Use the dark lockup on graphite surfaces and the light lockup on bone/light surfaces. The dog geometry and wordmark spacing here are the current approved baseline.

RPT dog technical diagram

Site direction board

RPT site direction board

Principles

  • Angular, severe, technical.
  • Dog is identity layer, not cartoon mascot.
  • Ternary motif is structural, not decorative.
  • Grid-based layouts over generic AI gradients.
  • Rust is accent, not wallpaper.

Palette

Ink

#090B0D

Bone

#F2F0EA

Rust

#C75A1B

Steel

#232930

Fog

#6F767B

Do not

  • Do not soften the muzzle, ears or eye line.
  • Do not stack subtitle text on top of the RPT wordmark.
  • Do not redraw the dog into broken low-fidelity vector geometry.
  • Do not introduce purple/neon cyberpunk colorways.
  • Do not use the older exploratory logo-sheet as geometry baseline.